Strategy, analytics and execution from one dedicated account team. We help Branded and Owned Brand manufacturers get on the shelf, stay in stock and keep growing.
Past introductions, from startups to household names
Large manufacturers staff these roles in-house at significant cost and with frequent turnover. We give every client the same coverage and more: an experienced team that deeply understands Walgreens’ business and provides stability through every stage of your Walgreens business.
Evaluate the opportunity, build the story and manage the business for Branded and Owned Brand items.
Your liaison with Walgreens from awarded item to on shelf, including every system and compliance step.
The day-to-day work that keeps product flowing and protects the relationship with the retailer.
Store-level sales and supply chain data to find opportunities, fix problems and prove results.
A product succeeds at Walgreens when strategy, sales and analysis serve all three. Getting distribution is only the start. We keep monitoring the data and adjusting to real results, with tireless follow-up and effective follow-through.
Whether you're new to Walgreens or ready for more from your current rep, here is what growth with Hockfield looks like. Client names are kept confidential. The results are real.
Over 22 years together, this manufacturer has grown into a Walgreens Owned Brand supplier across eight OTC categories, with about $90MM in annual retail sales.
A new Owned Brand supplier came to us with no Walgreens business. Two years later they have eight items at Walgreens.
An established brand already at Walgreens moved its business to Hockfield and added new items in its first year with us.
Every item this brand sells at Walgreens was added during our partnership. Six of our clients have been with us for more than 20 years.
“They are what I call the ‘Gold Standard’ in terms of what a partnership should look like and act like. What does that look like in a word? Proactive.”
“I absolutely love that they are truly a proactive organization. And they have our complete trust they are working hard for us.”
“They have been a critical partner in guiding, managing and growing our business at Walgreens. We couldn’t have done it without them.”
“Hockfield has the analytic expertise, and category management perspective, that align our objectives with customer objectives.”
“Hockfield knows the bottom line as well as the top line for selling a brand profitably.”
Ed Hockfield started the company to find promising vendors and products and prepare them for a major retailer’s shelf. Getting there is still only the first step. The real work is what comes after: managing the business every week so it stays on shelf and keeps growing. The business has become far more complex, with more decision makers, more data and more pressure on profitability. Since 2015 we have focused on one retailer, Walgreens, and built our systems to exceed what it expects from a rep.
Hard work and a positive attitude still win, even in today's retail environment.The Hockfield philosophy, since 1978
A small team with deep retail experience. You work with the same people from first meeting through every reset.
President, Sales & Business Development
Nearly 50 years selling to drug, food and mass retail. Founded Steve Anderson & Associates in 1980, joined Hockfield in 1995 and bought the company in 2006.
EVP Sales & Business Development
Joined in 2011 from Morgan Stanley and became a co-owner in 2021. Leads sales and new business development, co-led Hockfield’s 2015 rebuild and led the 2026 rebuild of how we operate, from project management to reporting.
Senior Strategic Advisor
35 years leading pharmacy, managed care, merchandising and marketing teams at Walmart and Walgreens.
VP Sales & Brand Development
Drives our Branded client business, from line reviews and sell-in to growth on shelf. Joined in 2023, bringing experience from both sides of the desk: Kmart buying, Advantage Sales & Marketing and HBC manufacturing.
VP, Sales Strategy & Analytics
15+ years in large firm financial operations including PepsiCo, Edelman and Omnicom Media Group. Developed and manages Hockfield’s analytics capabilities that shape sales strategy with category managers, supply chain and clients.
Operations Manager
Joined in 2014 from Aurora Investment Management, a large hedge fund of funds, and brings the same attention to detail to every account. Co-led our 2015 systems rebuild, leads new vendor setup at Walgreens and manages supply chain and operations for our largest Owned Brand clients.
Project Manager
Leads project management, taking new items from award to on shelf, and is a client favorite for keeping every launch on track. Joined in 2019 after 20+ years managing construction projects.
Sales Administration & Support
20+ years in sales administration, including time on the vendor side. Manages promo submissions, vendor and Walgreens accounting and deal post-audits, known for diligent follow-up.
Client Service Associate
Joined in 2020 as part of an acquisition, after 21 years as an executive assistant. A meticulous manager of orders and cut reports who also now assists with vendor supply chain collaboration calls.
Office Manager
With Hockfield since 1992. Led our early move to EDI and has kept the company current with technology ever since. Oversees internal operations and technology.
Tell us about your product. We'll give you a straight read on the opportunity and what it would take to win it.
242 N. York Street, Ste. 185
Elmhurst, IL 60126