Building the Bridge Between Manufacturer, Retailer and Consumer
Hockfield takes great pride in bringing new, innovative CPG products to the marketplace. Our unique insights as liaison between vendors and retailers prove incredibly valuable to our partners on both sides of the equation; our method involves investing the needed time, analysis and expertise to create a profitable and sustainable plan for long-term growth. We’re more than just manufacturer brokers. We’re a fully dedicated account management team that understands where the needs of manufacturer, retailer and consumer converge.
Some of Our Clients
Client Testimonials
Proactive Organization That Is the Gold Standard
I have had the pleasure of working with Hockfield for several years because they are what I call the ‘Gold Standard’ in terms of what a partnership should look like and act like. I wish all my retail representation partners performed and carried themselves as professionally and as thoroughly as the entire Hockfield team. And I do mean the entire team. What does that look like in a word? Proactive. I absolutely love that they are truly a proactive organization. And they have our complete trust they are working hard for us.
Andy Gritti,
Exec VP of Pharmaceuticals,
Rowpar, CloSYS
Analytics Experts with a Deep Understanding of the Business
Hockfield has a deep understanding of the customer business, along with solid business relationships within customer. Hockfield has the analytic expertise, and category management perspective, that align our objectives with customer objectives for a mutual progressive business partnership.
Joe Cerniglia,
Director of National Accounts,
WaterPik
Make You Feel Like Family
I have worked with Hockfield for over 6 years and their level of experience, knowledge and personal attention is outstanding. Every member of the team is attentive to your needs and they really make you feel like family. I trust our business with them and I know they have our best interest at hand. They have been a critical partner in guiding, managing and growing our business at Walgreens. We couldn’t have done it without them and I highly recommend them.
Ann Smith,
President and CEO,
Ferndale Healthcare
Highly Specialized CPG Partners
For the past 12 years, I have worked with privately held CPG companies. It has been my goal to ensure that we partner with highly specialized boutique brokers in all key accounts. I consider myself lucky to have found and ultimately partnered with Hockfield on our Walgreens business at my current and previous company. Hockfield has a complete team in place in Chicago close to Walgreens headquarters. This group understands the inner workings of Walgreens and how to make things happen. They continue to add resources and reinvest in their business to make sure they can meet the ever-changing needs of the retailer as well as the vendor. They are true professionals and work in tandem with the vendor to ensure tactical as well as strategic strategies are in place and executed properly. We have enjoyed success both in my prior life and with my current company. If you are looking for a surround sound team to help manage and grow your business at Walgreens, I encourage you to reach out the professionals at Hockfield.
Bob Terrell,
Vice President of Sales,
Cremo
Growth: From 2 to 25 SKUs
It was Hockfield that saw the great potential in our product line. I still remember almost 15 years ago we took this little company with just 2 sku’s into Walgreens. We had very little to promote the brand, but somehow through Hockfield’s efforts, Walgreens now stocks over 25 items.
Hockfield keeps up on and stays ahead of the changes in the trade today. They have expanded their office and staff, adding data and analysis along with more customer support. Not only do they know what is happening but also why it is happening, and still they have not lost that close connection with the trade.
In short, Hockfield knows the bottom line as well as the top line for selling a brand profitably.
Ed Geopfert,
VP of Sales,
Developlus