Hockfield Services

Hockfield works with branded and private label manufacturers and retailers to foster mutually beneficial partnerships that propel profits forward. We offer essential access and insights into the retail landscape.

Hockfield provides individualized services that go above and beyond the scope of a typical manufacturer broker, with expertise in the following areas:

Opportunity Evaluation

Product viability
Category insights
Retailer requirements & expectations

Strategy / Path to Market

Reset timing
Pricing & margin requirements
Promo strategy
Marketing strategy

Productive Engagement

Meeting efficiency
Preparedness
Presentation development

New Item Launches

Milestone development
End-to-end management, from “Awarded” to “On Shelf”
Communication liaison between Vendor & Retailer

Collaborative Forecasting

Communicate marketing events and forecast impact

Order Management

New item & replenishment PO review/tracking
Vendor cut & allocation requests

KPI Monitoring

SSIS trends
OTFR & fill rate

Exit Strategy & Execution

Proprietary POS Reporting

Sales and SSIS trends
Promo analysis

Category Analysis

Performance (vendor, brand, item)
Competitive landscape
Market share
Assortment gaps

Sales Optimization

Monitor POS and Forecast trends
Store level analysis

RSi Data Subscription

Vendor Profile Management

Item setup & maintenance

Promotion Management

Promo planning
Trade management

Walgreens.com Collaboration

Content management
Webcollage

Inventory Related Issues

Third Party Imaging Requests