Despite familiar pretexts that can prevent manufacturers from investing in the valuable services that experienced representation provides — whether financial (“we don’t have the budget”) or cultural (“we’ve always done it this way”) — the reality is that retail has become highly complicated in this age of ever-changing retailer processes/initiatives at a time when lean staffing and expanded responsibilities fuel employee turnover on both sides.
In this environment, poor supplier execution strains retailer relationships resulting in lost time, money and opportunities. To be sure, Walgreens absolutely understands and values the expertise and continuity brought forth by experienced representation like Hockfield.
In short, representation matters.
Hockfield works with branded and private label manufacturers and Walgreens to foster mutually beneficial partnerships that propel profits forward. We offer essential access and insights into the retail landscape.
Hockfield provides individualized services that go above and beyond the scope of a typical manufacturer broker, with expertise in the following areas: