Case Study #1:
Hockfield knows continued success means regular, granular analysis of sales and stock data. Often this involves digging into store-level data to uncover the root cause of an opportunity. Through careful tracking, we identified a solid sales opportunity for our client DerMend® that was difficult to see from a 30k-ft view; it was certainly not one that would be easily picked up by auto-ordering systems. Hockfield found 253 stores, representing a small fraction of their total distribution that were characterized by strong unit sales and low average inventory on hand.
Case Study #2:
A startup premium men’s grooming brand with limited Walgreens distribution wanted to introduce a new product plus an entirely new product line alongside their two existing Men’s Shave products. Original Shave Cream had 93% distribution after three years, and newer Cooling Shave Cream had 20% distribution, with less than a year on shelves. Brand new Sandalwood Shave Cream and a full line of Beard Care products were unproven in the marketplace.
Case Study #3:
A premium, organic nutritional supplement brand needed a strategy to stimulate new trial and increase demand at Walgreens. Hockfield’s objective was to identify optimal stores for an Instant Redemption Coupon (IRC) program that would attract new users in underperforming markets while maximizing program ROI.